Everyone from corporate giants to small businesses, branding is beginning to get the careful consideration it deserves. It’s such a vital component of your business, yet it is often overlooked, almost on a subconscious level.
As technology shifts and what was previously very limited, is available to the masses, it’s time to rise above the competition with a powerful statement and visuals. The brand is not a one-and-done thing; it’s an entity that shows your audience who you are, what you value, and where they fit into the scope. You’re not just providing a product or service, you’re creating a culture.
Consider the biggest brands in the world; Apple, Coca-Cola, Ford, and Nike, for example. What do they all have in common? Their brand is widely recognized and associated with values. You don’t need to start at a Fortune 500 level to have a successful and well known brand. Committing to a brand on a local level is just as important as a global one.
But what makes a brand successful?
A cohesive and well-thought plan throughout your products and services is a great start! If you’re just beginning, we recommend a thorough brainstorming session. What mindsets and characteristics do you want to associate with your company; happy, exciting, serious? Giving your company a personality means fleshing out its character.
Find your “voice” as a business and stay true to it on every platform. Social media has really affected the way we think and act towards and around brands. When widespread platforms like Facebook and Twitter began, it was based on an individual and personal communication. Since their infancy, businesses are utilizing those platforms to reach and engage with their audience. One of the most unique things about social media are the trends. Recognizing and leveraging a trend at the right time can increase your company’s awareness and reach. Jump onto a hot issue, comment on a silly picture, be active.
Consistency and aesthetics are also key points in building a successful brand. You need to look and act the part. Branding may have grown from just logos and mission statements but you should still have them. Find the look and feel for your company, design your logo, and then post it everywhere. Stay consistent with your look and messaging.
All of the above is not easy. Building a successful brand takes considerable time, effort, and consistency. If you’re looking for a helping hand and a creative team contact iPartnerMedia.