In this highly digital world, it has never been more evident that being mobile is not only suggested, it’s integral. We are living every day through our technology, especially our apps. People are reaching for their smartphones or tablets to start their day, connecting with coworkers over email, and interacting with customers online.
As mobile platforms like iOS® ( iPhone®, iPad®), Android™ and others evolve, the capabilities of reaching and connecting with your target audiences become endless. Mobile Applications (apps) bring the level of integration needed to leverage these new found customer touch points, allowing your business to engage with your customers intuitively and effortlessly.
A mobile app, quite literally, puts your business in the pocket of the customer. What better way to reach people than on their very device? Americans, on average, spend two hours on their mobile device daily and 86% of that time is spent on apps! Putting the power in your customer’s hands through an integrated mobile app can impact your bottom line by helping your organization increase customer loyalty and retention.
Build your brand voice with an integrated app that’s tailored to your customer’s wants or needs. Apps can be used for a variety of things including:
- Selling Products and Services
- Customer Service
- Fun and Games
- Mobile-only Promotions and Offers
Mobile apps enable you to initiate push notifications that, overall, have a better click through rate than emails. Of the 20% of emails that are opened by recipients, only 5.4% of people click on a link within the email, according to Silverpop’s Email Marketing Benchmark study. Compare that to the 30-60% of users that open push notifications, followed by 40% actually interacting with the app following that push.
The biggest mistake businesses make with Mobile Apps is that they forget to provide value. Worse, some mobile apps frustrate customers more than they’re worth. Well-designed mobile apps give your customers the opportunity to get an immediate solution or answer to a problem or question. Easy to use self-service apps decrease costs for companies and give users a reason to continue using the app.
A mobile app is a direct marketing tool that should be leveraged to its full capability. Don’t build it and ignore it. Invest the time to plan the goals, both short and long term, for your mobile app strategy.
Mobile application development is just one piece of the puzzle. Driving downloads and adoption is the second, larger part of an effective mobile app campaign.
Schedule Complimentary Confidential Consultation
iPartnerMedia can help you with both the strategy and design of mobile apps. Signing a non-disclosure agreement before you reveal your mobile application idea is no problem. Call us at 239-449-4749 to schedule an appointment with the IPM team. We work with you and your team to discuss and analyze your goals, areas of opportunity, and ways to optimize Visibility, Voice and Value.