Building a Successful Blog
Building a successful blog is brilliant for business (try saying that five times fast!). If you’re having trouble finding your bearings on your blog, we have compiled a few helpful tips to build your blog.
1. Have a Plan
You don’t have to plan your blog in its entirety, but you should have a general idea of where you want it to go. Target your audience and cater your content towards them. You can target your demographic based on age, location, education; whatever unique factors you would like.
Tip: Use geo-targeted keywords or popular search terms.
2. Make It Your Own
No matter what your business is, your blog can be a unique twist on a saturated subject. Put your own personality in each post, don’t be afraid to have fun with it. Give your blog a unique twist that distinguishes you from other sites. The object it to become a trusted source for news, updates, and information.
Ideas: Highlight loyal customers, employees, or a featured product.
3. Update, Update, Update!
Do not set it and forget it! Keep content consistent and up to date. This will solidify your knowledge of your industry and give customers a reason to come back to your website.
Tip: Try to post at least once a week.
Engage your readers! The best way to make the most of your blog is to keep readers coming back. See what topics garner the most action and which topics need improvement. Encourage comments and participation; find out what your readers want
5. Keep It Fresh
Keep it consistent and fresh. If you’re getting bored with your own blog then chances are so are your customers. Rethink your strategy and aim a little higher. The best thing about blogging is that it doesn’t have to be the same thing. It is constantly changing and new ideas are always being announced.