King Content; Long May It Reign
2014 was the year that content marketing saw its rise. While it’s always been important, the past year saw an enormous shift. Out is link building and choppy, keyword-laden copy, and in is unique, informative, organic content building. Google has said time and time again that what they are really looking for is organic, original content. That is the best way to not only build your website but to boost your search rankings, results, and to build your business.
Content marketing can be changed, edited, deleted, added to, and it’s all part of its charm. In our changing online communities, an easy shift is always needed and welcomed. Content is key and, as said earlier, it truly is king (possibly the entire kingdom). It’s changing year after year, coming to include videos and images. In fact, last year the amount of video from people and brands in Facebook’s News feed increased 3.6X year-over-year. Unique content coupled with an image or video can not only engage, it will keep your customers returning to your site. Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets.
To me, the content itself is a key part of your brand. So you have to be very careful about how you produce the content, Said Eric Enge of Stone Temple Consulting,
I’m fond of the saying, ‘Be an expert or go home.’ Simply put, you need to know what you’d like to say and more importantly you need to have the time to say it.
The number one concern businesses find themselves having is time. Content isn’t instantaneous, as many people are discovering. That’s why businesses are outsourcing their content marketing to professionals in that field. Hire helping hands so you can focus on your customers. iPartnerMedia is your one stop marketing shop. We provide effective, engaging content building for your business. Contact us today to discuss you content future in 2015.