Online Ad Revenues for 1H 2013
Today the Interactive Advertising Bureau (IAB) has released the first half of their 2013 mobile and online ad revenue figures. 1H of 2013 has shown that the total digital ad revenue was $20.1 billion, $3 billion more than 2012. The percentages have fluctuated from last year depending on the medium. Online ad revenues such as search are up 7 percent versus last year. Mobile has represented 15 percent of the total which is an 8 percent increase from last year and largest among mediums. Search remains to be the largest and strongest ad category, and has increased monetarily from 2012, despite its decrease in percentage.
Overall, 2013 is shaping up to be a better year than 2012, in percentages and monetary terms. The numbers that IAB has provided is already showing the shift in our advertising world when it comes to mobile advertising. Mobile is becoming the fastest growing sector due to technology, convenience, and with the accessibility of smart phones. These numbers can serve as a model for the remaining half of 2013 and 2014 as well. If you haven’t already, look into advertising through mobile and see what it can do for your company. Make sure your mobile website is easy and up to date, and look into this growing category.
Along with mobile, digital video has also risen a considerable amount. According to the report, IAB concludes that, “Digital video, a component of display-related advertising, took in $1.3 billion in revenue during the first six months of 2013, an uptick of 24 percent over the first half of 2012 at $1.1 billion.” Video and Mobile are without a doubt growing and becoming the major means of marketing, and with these numbers, they are becoming the means for advertising as well.
“Mobile advertising’s breakneck growth is evidence that marketers are recognizing the tremendous power of smaller screens.” says President and CEO of IAB, Randall Rothenberg, “Digital video is also on a positive trajectory, delivering avid viewership and strong brand-building opportunities.”