The Perfect Blog Post Length
The ultimate question that every content creator asks themselves is how much is too much and, vice versa, how little is too little. This especially rings true in the consistent world of blog posts. Blog posts are an excellent source for organic content, ranking, and driving traffic to your website. A lot of people often have the same question when it comes to their posts; how long should it be. There is no definitive answer but there are things to consider when determining the length of your post.
The first and foremost thing to remember for every post is that your blog is all about quality. You want to provide your customers with the most up-to-date, accurate information and topics. Make it eye-catching, make it interesting. The Nielsen Norman Group conducted a study on how little readers actually read and, on average, users have time to read at most 28% of the words during an average visit though, 20% is more likely. Nielsen conducted another study and found that users spend 80% of their time looking “above the fold” and 20% looking below that. If these studies tell us anything it’s that our blogs need to grab our reader from the second they start reading.
So, how long should the post be. It depends on your topic. Consider what your goal is; to sell or inform? If the blog you’re creating is to sell a product or service, or if it’s a call to action for your customers, a short post may be more conducive for your goal. Short posts are not necessarily bad no matter what some may think. A short post gets right to the point, an ideal when you’re trying to grab their attention. If your title is a special offer or discount, your customers aren’t going to want to sift through a bunch of text to find it. It should be right there.
If you’re informing your audience about something then you may want to consider a longer post. Long posts are also an excellent way to increase your search engine ranking and your reach on social media. If you have something to say, say it! There is no limit on what you can and cannot say. Find the blog formula that works for you, your business, and your goal.