The Number One Problem Facing Content Marketers
Content marketers suffering from writer’s block?
Out of content ideas?
You are not alone.
Having a sufficient quantity of content is the number one problem facing content marketers according to a survey by the Content Marketing Institute and MarketingProfs in 2012.
But there is a solution and it is staring you in the face.
Recycling existing content into new formats is a way to work smarter, not harder, and get more mileage out of the content investments you’ve already made.
Magically Make An Ebook
Let’s say you that your business is a credit repair agency. Last year you wrote a blog post each month about various topics related to credit scores and how to improve credit. Maybe you are running low on creative juices for a new credit score blog post.
No worries! Refocus your attention on the previous blog posts. Imagine each one as a chapter of of an Ebook! With a little bit of editing and desktop publishing to make it look colorful and appealing, you can repackage your individual blog posts into an Ebook.
Add in page to your Ebook that is dedicated to testimonials from your previous customers that you have delighted with your credit repair service.
With about 15-20 minutes of additional work you can write a 10 question multiple choice quiz about credit scores and make that a part of your book.
Lead Generation Tool
Your new Ebook can become your latest lead generation tool. In exchange for someone entering their email address so you can follow up with them later, you can give away your Ebook for free from your website.
Also, you can invest budget in a Search Engine Marketing campaign on Google or Facebook to pay for clicks to your Ebook lead landing page. For as little as $5 per day you can set-up a highly targeted campaign like this.
Engaging Social Media
Advertise the availability of your new Ebook on your social media channels like Facebook, Google+ and Twitter. Make sure that you get Google Authorship Credit too!
As the author of an Ebook you can produce a brief YouTube video where one of your colleagues serves as the interviewer and asks you questions about what people can expect from reading your Ebook.
Powerful Result – Little Effort
Your new Ebook was not the result of your breaking through your content marketers writer’s block. No, it was the creative repurposing of prior content – and it cost you almost nothing.
The team at iPartnerMedia helps business owners develop all kids of content, from individual blog posts, to Ebooks, email newsletters, videos, case studies and social media posts. Contact us today for a complimentary consultation about your content marketing, website, social media or search engine marketing needs.