The Importance of Listing Your Business
Is your business listed correctly on directory websites? Is your company even listed? If not, you may want to rethink your strategy when it comes to online directories and the benefits that it can have on your business. Listing your business appropriately and effectively is easier than you think and can impact your business through search results and awareness. When your business is listed, not only does it easier for your customer, or potential customer, to find your location, business hours, phone number, and any other information you provide, but it also increases your search result visibility.
By listing your business, you are given a rare opportunity to provide particular information pertaining to your industry and services. Depending on the directory, you have the ability to post business hours, location, phone number and even specialty information such as Special Offers, coupons, menu’s, products, staff bios, and photos. Customers are looking online to solve their needs. The internet has changed the way that most look for service providers; it’s the easiest and most effective way for consumers to make a decision.
Below is a list, provided by Yext, which highlights some of the directories your company may want to consider:
The 10 Largest Local Business Directories in the US
1. Google Places (aka Google+ Local)
Online directories are easy, usually free, and can increase your business’s exposure. Link off to your website and increase your traffic, provide special offers and discounts, or simply share a photo of a featured product or service. The possibilities are endless and all that it takes is a few minutes to add your information and with the click of a button customers are able to find your company and discover what you have to offer. Get on board and rise above the competition by proving that you’re the best this town has to offer.