The Social Media Situation
You’ve heard it here, you’ve heard it basically everywhere; social media is a must-have for business. The numbers are constant and with every roll of the week, month, and year, they are increasing overwhelmingly. What started as a simple way to keep in touch has turned into a billion dollar conglomerate. Social Media has become a way for potential buyers and consumers to get a feel for a business. A solid page can establish your company’s credibility, personality, and is a small peek into services and opportunities. Before they call or visit, they’re going to click and browse.
- 72% of all Internet users are now active on social media
- 89% of those between 18 and 29 years old are social media users
- 72% of individuals aged 30 to 49 are engaged in social media
- 60% of people between 50 to 60 years old are active on social media
- 43% of those 65 years old and above are engaged in social media
- 71% of users access social media from a mobile device
Facebook alone has 1.15 billion users while Twitter has 550 million registered users. Many webpages are equipped with a “Login with Facebook” feature. While the feature is rooted for convenience, the information that is received through particular websites is a goldmine for marketers. 70% of marketers acquire new customers through Facebook. Even as this is written, the document is ensuring that Facebook is capitalized. Facebook has reinvented the social media landscape into the business giant that it is today. While it’s still obviously social, there are brand undertones, marketing on either side of the screen, and a steady push of consumer information.
How does your social media presence measure next to your competitors? A simple Google Maps pin location on a map can make all the difference between you and another service provider. Utilize the tools of our century and create a lasting impact.
Check out this extensive infographic provided by Search Engine Journal