When it comes to graphic design services, there isn’t a standard, flat rate. Every agency or individual you approach for a quote will likely give you a different number, so how do you determine which is a good deal… and which is not?
There are multiple factors that go into a price quote, many of which vary from designer to designer. Some charge by the hour while others offer a flat rate, but even that is only a small piece of the equation. There are other extremely important elements to consider, such as product quality, turnaround time, and customer service. So before you decide on a graphic design service, do your research.
Know who are you commissioning for your graphic design services
Quality matters. That should go without saying, but we want to reiterate it because it’s important: quality matters. Before you even ask for a price quote, you should research the work and clientele of the individual or agency you’re looking to hire for graphic design services.
Don’t buy into the “cheaper is better” mentality. You may be able to hire a university student or amateur designer fresh out of college for a lower price, but their work may not be up to par with what you would receive from a professional with years of experience in the industry.
Make it a point to ask:
- May I see your portfolio? This will give you an idea of their style, level of skill, and diversity by browsing previous work.
- Who are some of your current clients? A good graphic designer isn’t afraid to share their clients’ feedback. Hearing their opinions will allow you to gain insight on the professional’s or agency’s level of customer service, client satisfaction, and dependability.
- What is your experience working with clients in my industry?The graphic designer’s ability to adapt to your industry matters. If you’re a law firm approaching a professional who solely designs logos, posters, and branding materials for rock bands and hipster t-shirt companies—beware. Talent doesn’t always come with diversity and they may not be able to produce a product that aligns with the image of your profession.
- What is your estimated time for this project? Efficiency varies. One company may have a lower hourly rate, but require more time than that of a company with a higher hourly rate, costing you more in the long run. Expect an estimated quote based on the projected time it would take to complete the project before making your decision.
Be clear about your budget when researching graphic design services
Leading with your budget when talking to various graphic design agencies and professionals will save you time by revealing two very important things: first, whether your established budget is reasonable for the scope of work, and second, if you can afford the graphic design services you’re inquiring about.
If you haven’t commissioned a graphic designer to produce work before, take the time to sit down and speak with a professional about the scope of work. iPartnerMedia has a department of print and design professionals with decades of experience and are happy to answer any questions you may have. Simply contact us online or give us a call at 239-449-4749 or 604-259-9025 at our Canadian Office.