If the shelves of your local Walmart and Target are anything to judge by, the holidays are coming. While you may not be pulling out the turkey and tinsel just yet, it is the perfect time to start planning your business’ holiday promotional products. Why? Because we’re about to enter the season of giving, and there’s no better way to festively market yourself than with free stuff.
However, just slapping your logo on a mass produced item isn’t enough. A good campaign using promotional products requires critical thinking and effective planning. That’s why we’ve put together this easy-to-follow guide to launching a successful promotional product campaign.
Identify the Audience You Want to Reach with Your Promotional Products
When you design promotional products, you always want brand recognition to be your focus. After all, the whole purpose of giving away an item is so that the recipient will use it enough to place your business top of mind when they need your products or services. However, before you can create the product, you need to identify the audience using it.
Think like the recipient. What is something that he or she will use daily? If it’s a business environment, pens, coffee mugs, and stationery are a common but useful choice. If you work in the realm of fitness, sweatbands, water bottles, and gym bags would be an excellent offer. Really make an effort to pinpoint that one item your prospects can’t go through day-to-day life without, then make that your promotional item. It’s like handing them a functional business card that you can count on them to have handy when they need it.
Designing Your Promotional Product
This step is usually handled by a professional who specializes in promotional product production and design. Whatever message you decide to convey, make sure you include your business name or logo, along with a form of contact such as your website or phone number. That way when a need arises, the person possessing the product knows where to go to get in touch with you.
With the holiday’s coming up, you can either aim to convey a holiday theme or deliver an “evergreen” item in a holiday package. We often suggest the latter, as it gives your promotional product an extended lifespan for usefulness (Because how many people use Christmas mugs in July?).
Just don’t “overbrand.” Keep it subtle, with more emphasis on style and design than serving as a billboard for your business, will make people more inclined to utilize your product on a regular basis.
Promotional Product Distribution
This particular campaign is aimed to align with the holidays. We get that some things are too expensive to mail to each prospect individually. However, consider the impact (and the savings!) of hand delivering your promotional products as gifts during the holiday season.
An added benefit of this approach is that you get to interact with your prospects one-on-one. The gift is now a conversation starter than can lead to potential business deals or transactions before you even walk out the door.
So what are you waiting for? The season for giving will be here before you know it. Start planning your promotional product campaign today, and feel free to talk to us! iPartnerMedia’s print department specializes in creating promotional product for our clients. Simply give us a call at 239-449-4749!